The dog collars come in two different widths, one inch and one and one half inch. These can be personalized by placing the dog's name (character limits).  Custom designs can be hand tooled scroll patterns, florals and geometric patterns. My personal dog has a hand tooled rose vine pattern with hand painted yellow and red roses on a medium brown background. My previous dog's collar was a light tan background with "SPOILED" on it painted a Electro Pink.